MASTER
MARKETING
PLAN
FOR THE SYSTEM
Derrick Mains has built a movement. The System is real, the demand is proven, and the rooms are filling. What's missing is the orchestrated front-end that turns every keynote into a pipeline and every conversation into a client. This is that plan.
THE ROOMS
ARE FULL.
THE FUNNEL
IS EMPTY.
Derrick walks into a room of 75 CEOs and leaves them questioning everything they've believed about business for twenty years. The feedback is extraordinary. The energy is undeniable. And then — nothing. No systematic follow-up. No pipeline. No front-end that captures the momentum he creates.
The System has been running at ~$1M annually — not because the demand isn't there, but because the front-end infrastructure to capture and convert that demand has never been built. That's the gap. And it's fixable.
THE DERRICK EFFECT
IS REAL.
Camille sent one email campaign mentioning "The Derrick Effect" and got the highest response rate she'd ever seen. CEOs leave his sessions saying it's the most challenged they've been in three hours. The demand is already there — it just needs a front-end to capture it.
The System Growth Engine — Opportunity Audit
NOT A
CONSULTANT.
AN OPERATING
SYSTEM.
The System is what EOS is for entrepreneurs — but built for operators. It's a complete methodology for redesigning how organizations think, decide, and execute. Derrick has deconstructed 75 years of outdated management theory and rebuilt it into something any CEO can actually use.
Derrick Mains — Credentials & Recognition
THE MASTER
MARKETING PLAN
A 6–8 week process that produces a complete, data-driven growth blueprint. This is a strategy and execution planning engagement — not execution itself. Every channel, every dollar, every conversation — aligned to one goal: getting Derrick in front of the right rooms and converting them.
Discovery & Assumption Stack
WHAT PEOPLE ARE SAYING
ABOUT THE FIX
Real feedback from CEOs, executives, and leaders who have experienced Derrick's work firsthand.
Derrick Mains has deconstructed over 75 years of management theory and rebuilt it into a modern, repeatable system that any CEO can use. Once you experience it, there is a clear line in the sand: before The System and after.
If running your business feels harder than it should, The System will show you why — and what to do about it. Get ready to think beyond OKRs and SOPs, find out where you're really losing time and money.
Derrick challenges business principles most of today's leaders simply inherited from a past generation. His point of view could bring soul and grit back into the boardroom.
Mains doesn't just challenge outdated management — he obliterates it. The System is a wake-up call for leaders who believe execution can scale without killing culture.
The Process Fixer 'process' has been a huge success in terms of teambuilding — providing a forum for productive conflict and chipping away at individual silos, moving to a whole-company mindset.
I realized I am both the problem and the solution. That's exactly what we needed to hear. The System gave us the framework to finally act on it.
WHAT PEOPLE ARE SAYING
ABOUT EZZEY
Ezzey has taken 160+ companies to cash flow. Here's what clients say about working with us.
Ezzey didn't just build us a marketing plan — they built us a growth engine. Within 6 months we had more qualified leads than our sales team could handle. The MMP process is unlike anything else in the market.
Ross and the Ezzey team understood our business faster than any agency we'd worked with before. The strategy they delivered was specific, actionable, and it worked. We hit our revenue target 3 months early.
The MMP gave us a roadmap we could actually follow. No fluff, no vanity metrics — just a clear path from where we were to where we needed to be. We doubled our monthly revenue in under a year.
We'd worked with three other agencies before Ezzey. None of them came close to the level of strategic thinking and execution clarity that the MMP delivered. It's a completely different category.
Ezzey helped us see our business from the outside for the first time. The audience intelligence work alone was worth the investment — we completely repositioned our offer and saw immediate results.
The SEO strategy Ezzey built for us became our #1 revenue channel within 18 months. We went from invisible online to ranking on page one for every keyword that matters to our buyers.
Ezzey Featured In
WHAT WE
HEARD
In our discovery call, several critical themes emerged that shaped this entire proposal. These aren't assumptions — they're your words, your priorities, and your vision.
Key Alignment Points
ONE INVESTMENT.
INFINITE LEVERAGE.
The MMP is not execution — it's the strategic blueprint that makes execution inevitable. A complete, data-driven plan that turns every speaking engagement into a pipeline and every conversation into a client.
Deliverable: Complete executable marketing strategy with 90-day action plan, vendor recommendations, offer architecture, channel roadmap, and KPI dashboard. Phase II execution is scoped and priced separately.
As discussed: the MMP is the equivalent of one FTE in operations for one month — a fraction of the value it unlocks.
READY TO MAKE
AN OFFER THEY
CAN'T REFUSE?
The System is a movement. The demand is proven. The rooms are filling. All that's left is the strategy that captures it. Let's build it together.